Matière Grise

Design and development studio offering multi-platform print and digital solutions. Based in Strasbourg, France.

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Here you'll find our latest joint projects, as well as “side projects” in the form of experiments, both graphic and technical.

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Adventif is a Business-to-Business consulting firm specializing in the design of methods and interventions for collective intelligence. It also offers training and seminars to a wide range of companies in France and abroad. In addition to its primary consulting activities, Adventif has been involved since 2016 in creating educational games.This project aimed to ensure content clarity and hierarchy, highlighting important concepts through key figures via data visualization, while incorporating a playful dimension that aligns with the client’s values.

Founded in 2020 by Laurent Boehmer, the studio is composed of a multidisciplinary team of architects and engineers, carrying out all types of projects with expertise and creativity. Their approach is distinguished by an architecture deeply rooted in territories, where each site, with its unique particularities, feeds their creative process.For this project, the challenge was to establish a compromise and find the right balance between visual prominence and a minimalist approach. The website is designed to be intuitive to navigate, yet elegant and refined in its design.

Established in 1985, the "Pays d'art et d'histoire" label is awarded by the Minister of Culture to municipalities that commit to raising awareness among residents, visitors, and young audiences about the quality of heritage, architecture, and living environments. In this context, the municipalities of Saint-Jean-de-Luz and Ciboure received the Pays d'Art et d'Histoire label in 2016.At your own pace, let yourself be guided by a selection of must-see sites that highlight the architectural, natural, landscape, or intangible heritage of the bay of Saint-Jean-de-Luz and Ciboure.The application provides access to detailed sheets on each location, offering additional information about their history and specific features.This project was carried out in collaboration with the agency Anamnesia.

HJC is a brand specialized in the design and manufacturing of motorcycle helmets, recognized for its industry expertise for over 50 years. It offers a wide range of helmets for various motorized disciplines, from road models to professional competition helmets, combining safety, comfort, and technological innovation.The mission was to modernize the interface while respecting the brand's visual identity, focused on safety, innovation, and performance. Ensuring intuitive and smooth navigation was essential, highlighting the different helmet models while providing an optimized user experience across all devices, especially mobile.This project was carried out in collaboration with agencies PAN and VO.

ICN Business School is a French business school founded in 1905 and a member of the Conférence des Grandes Écoles. It offers courses in management and business with a specific focus on innovation, creativity, and international perspective, and holds dual EQUIS and AMBA accreditation, underscoring the quality of its programs.The mission involved modernizing the interface to reflect the school’s key values, such as creativity, internationalization, and academic excellence. It was necessary to design an engaging and playful identity while highlighting key figures and the diversity of the institution's campuses.This project was carried out in collaboration with agencies PAN and VO.

In response to climate change and government inaction, a growing number of citizens are choosing to take their states to court. The web series *Climate Justice* explores this new front in the ecological struggle.Co-produced according to current CNC standards, it was essential that the website reflect the production’s commitment. Significant efforts were made to achieve a B rating on the Eco-index while ensuring the site is accessible to the widest audience (RGAA standard, compliance with 4:1 contrast ratio, proper use of tag attributes, etc.).

Matière Grise is a global and independent communication agency, founded in 1994 and based in Strasbourg, with a branch office in Lyon. The agency stands out through an approach that combines creativity, strategy, and digital performance: from building brand universes (branding, visual identity, storytelling) to operational implementation (print, digital, events), it supports its clients at every stage of their project. Committed and mindful of reducing its environmental impact, the agency relies on responsible practices such as waste sorting, thoughtful printing, using local suppliers, and soft mobility between its offices.We designed and developed Matière Grise's website around a colorful and playful theme, in harmony with the agency's vibrant and unconventional visual identity. The design emphasizes color blocks, line illustrations, smooth animations, and intuitive navigation to reflect the brand's bold personality. On the technical side, the development was optimized to ensure fluidity, multi-device compatibility, and SEO performance, in line with Matière Grise's UX/UI work and digital expertise.

Nîmes La Romaine is an application designed to introduce users to various monuments of Nîmes' heritage, offering audio tours of the main monuments of Roman history and a unique experience with "The Ultimate Fight," a docu-fiction combined with an interactive deepfake experience. Users can send a photo of their face to see it integrated, using AI, into a short film of about ten minutes.This project was carried out in collaboration with the agency Anamnesia.

Translation, subtitling, editing, mixing, delivery… For over 20 years, Seppia has supported audiovisual projects, offering a comprehensive range of services, from receiving raw footage to delivery for channels and festivals. Through their Seppia Brand division, they offer their expertise in documentary production and storytelling to support communication for businesses and institutions alike.The objective of this project was to optimize the presentation of Seppia's video projects by establishing a clear structure, emphasizing content over form. It was also important that, upon entering the website, users are immediately immersed in the production company's world through video excerpts.

Trace Event is an event agency founded in 2004 by Jean-Baptiste Clevenot. We specialize in organizing events and team-building activities for companies and communities. Whether you visit in a professional or personal capacity, Trace Verte crafts tailor-made activities year-round.The aim of this project was to highlight the multidisciplinary nature of Trace Verte, showcasing both its recreational activities and its store, which offers equipment sales and rentals. It was essential for the message to be tailored to a diverse clientele, from individuals looking to have their bikes repaired to companies seeking to organize seminars.

The Union of Metallurgical Industries and Professions is a professional organization that represents companies in the metallurgical sector in France. This sector includes industries such as metal production, mechanics, aerospace, and automotive. The UIMM advocates for the interests of companies, promotes innovation and training, and participates in social negotiations, particularly on collective agreements. It plays a key role in employee skills development and support for businesses.The application offers a fun and interactive way to discover various professions in the metallurgical industry. Participants are invited to explore, through an in-situ tour, the different workshops where they perform practical operations and enter their results on the tablet in real-time. The experience takes the form of a game, with each team receiving a final score based on their performance.This project was carried out in collaboration with the agency Anamnesia.

This charity project, a three-day streaming marathon, was created by Adrien Nougaret and Alexandre Dachary to raise funds.The major challenge was to design a hybrid solution: both a showcase website presenting the project and its challenges, as well as the partner associations, and a web app enabling users to follow the various streamers channels and take part in donations, while ensuring fluid, intuitive navigation.This project was carried out in collaboration with Will Traore, Romain Lanz, Isak and Alex Mog.